09:00 / 18:00 
2019 makes 500 years from Leonardo Da Vinci’s death, I believe there shouldn’t have been a more appropriate timing to get to know each other. Our company, Pininfarina Segno, is a project born with a unique vision: to create new and unprecedented writing experiences and scenarios in terms of design, technologies, materials and methods of use. A design atelier dedicated to “writing & accessories” world, where to develop objects born from Pininfarina creativity and at the same time a Creative Hub able to select and propose remarkable design brands that deserve visibility, such as Forever, which I showed you on the phone with the model Prima.
PRIMA
Our inspiration comes from the silverpoint technique of Leonardo Da Vinci, hence the patented ETHERGRAF®️.ETHERGRAF® is an innovative metal alloy that “scratches” plain paper by oxidizing it and leaving a light and romantic trait like that of graphite, as timeless as ink. It can write on any type of paper except glossy paper and post-it.The ETHERGRAF® is lead free and it has zero side effects on health
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